Web Development & Social Media Strategy

The Best Twitter Tools for Business

admin — Sun, 21 Mar 2010 00:58:38 +0000

Twitter has a reputation for being a secret bullet and a irritating mystery. Which is it? First, you need to understand the key principles of using Twitter effectively:

1) Listen more than you talk.

2) Engage and ask questions with potential clients, current clients, vendors, competitors. Treat it like you’re at a cocktail party and with tons of interesting people.

3) Be helpful.

4) Develop relationships.

You don’t need to push your business. Just be your business – ask on topic, relevant, brand-related questions to people who are interested.

And then, you need to find the right people who are having the right conversations for your business. We use, and recommend the following tools to find and engage with the right people on Twitter.

1) Socialoomph.com

2) Tweetdeck

3) Hootsuite

4) Ping.fm

5) Search.Twitter.com

With these tools, we can help you find the right people, engage them in interesting and useful conversations, schedule tweets and efficiently handle an effective social media presence. Interested? Send us a message and we’ll get started.

How to Use a Facebook Fan Page

admin — Mon, 15 Mar 2010 06:07:12 +0000

One of the statements I hear most often about social media is “I just don’t have enough time to be involved in social media.” This is followed by a close second “I don’t see how Facebook relates to my business.”

If offered the opportunity, would any business turn down a free television advertisement? Why not? Because the view is that a television advertisement reaches in to people’s homes and can reach a broad population of potential clients. The truth is that a television advertisement reaches a broad population, most of whom are not likely clients. The difference is that a Facebook fan page reaches out through Facebook fans to Facebook friends of those fans. Hence, the Facebook presence has much more authenticity and power because it works like a referral from a friend or an acquaintance, rather than an intrusion on mainstream media.

So how to use a Facebook fan page?

Start a Facebook fan page
Fill the fan page with photos, events, and high quality content
Invite friends and ask employees to suggest the page to friends
Regularly update the page with specials and offers
Engage with your fans and potential clients as you would at a trade show

The Best Hosting Available

admin — Mon, 15 Mar 2010 05:24:39 +0000

[SlideDeck id='182' width='100%' height='300px'] Host with us and have world-class security and customer service. The hosting provider we partner with is HostGator and we have years of satisfaction with their service.

Custom Blogs Save the Day

admin — Mon, 15 Mar 2010 04:52:46 +0000

Every website needs fresh content to compete in search engine rankings. One of the preferred ways to accomplish this and to engage and serve your customers is to establish a company blog. Do not be fooled. All blogs are not created equal.

Your blog should feature easy to navigate integration with your company website, clearly and uniquely branded web presence, opportunities to serve up fresh and timely ads and specials, and easy channels to harness blog visits into company contact and sales opportunities.

Can your blog do this?

Podcast 101

admin — Mon, 15 Mar 2010 03:55:55 +0000

In the last few years, podcasting has become a popular outlet for businesses and entrepreneurs. Weekly and monthly podcast episodes can be uploaded to your website or blog and provide a source of good information for your current and potential clients. More than that, the podcasts can be registered with Itunes and other podcast directories providing a broader reach. Facebook fan page updates can feature new podcasts and drive traffic to your website.

How to Make Email Marketing Work

admin — Sun, 14 Mar 2010 22:00:56 +0000

How well do you use email to reach out to your current customers?
How well do your email messages promote the overall branding of your company?
How do you integrate your email marketing with your other marketing efforts?
How do you track the performance of your email campaigns?
How well does your email marketing performed compared to your industry’s average?

Email us to find out more.

How to Use Web Analytics

admin — Sun, 14 Mar 2010 21:59:53 +0000

Find out more about who visits your site. Improve the outcomes when they do.

Increase Your Web Presence

admin — Sun, 14 Mar 2010 21:56:44 +0000

You might have realized that there are many ways of achieving a single goal. SEO or Search Engine Optimization can bring your site to the attention of your target markets, and there are various ways to optimize your site for search engines. A few key tactics that we implement for you include:

- Using Google Analytics to track your traffic to determine where people are entering your site and where they are leaving

- Adjusting keywords in your posts and pages so that your content comes up in relevant searches by potential clients

- Adjusting images attributes, titles, and tags so that your visual content translates into search engines

and much, much more.

Create Quality Content

admin — Sun, 14 Mar 2010 21:55:20 +0000

One of the most overlooked and underrated elements in providing value to website visitors, potential clients, and providing good information to search engines is the writing on your site. Posts and pages should be a certain length – at least 200 words – and should include proper formatting with clear headings to ensure proper indexing by search engines and to provide an easy and helpful experience for the reader.

Need quality content? Trusted Coaching has writing and editing services for hire!’

Develop Your Staff

admin — Sun, 14 Mar 2010 21:45:29 +0000

Trusted Coaching provides high-quality training, coaching, and support to insure that your staff faithfully implements the tools and strategies that will take you to the next level. We can provide:

small and whole group training
video tutorials
one-on-one coaching
phone and email support
custom solutions to support your organization and your business

Email us to find out more.